Our Team

Every member of the Taste of Bath team is equally passionate about Our Ethos, and we all bring different skills to the table!


Helen Rich

Title: CEO and founder of the business

With TOB: since the beginning!

None of us would be here without Helen, Taste of Bath’s founder. Having worked as a food producer herself, making deeply scrumptious pâté, she set up Taste of Bath in 2015 to help small producers find a wider customer base – and to make it easier for foodies to discover amazing treats online. She’s a whirlwind of activity, personally involved in every aspect of the business, and no product makes it into our hampers without her carefully considered approval. In 2019, she won Business Person of the Year at the Bath Business Awards, was named one of the Top 100 Inspirational Women in the West by the West Women of the Year Awards, and was named one of the Top 100 Most Influential People in Bath.

Why do you love working at Taste of Bath? Helen says: “Well, it’s been a rollercoaster and hive of activity overtaking my life… but I would have it no other way, we have helped so many small producers grow, big businesses be a bit less boring with their gifting and I get to work with these fabulous girls! What’s not to love!”




Emma Boatman


Title: Business Manager

With TOB: Since 2016

Sometimes known as Helen’s admin fairy, Emma keeps the whole Taste of Bath operation running smoothly with her incredible organisational skills. She is Helen’s righthand gal, managing producers, dealing with business clients, and keeping the ball rolling, never to be seen without a notebook in hand or a list to tick off. She is efficiency and charm all in one – powered by tea! She’s also been shortlisted for numerous awards as an outstanding Virtual Assistant, including 2020 South West England VA of the Year at the VA Awards.

Why do you love working at Taste of Bath? Working with Taste of Bath doesn’t just mean supporting one business – it’s supporting multiple different small businesses which is incredible.  A community of hard-working independent businesses all coming together to collaborate for the benefit of each other is amazing!




Sal Godfrey


Title: Content Manager

With TOB: Since 2016

That’s me, doing all the writing – hi! Also known as Helen’s wordsmith, I write newsletters, press releases, web content, blogs and more. I’m a stay-at-home working mum, so as well as a creative I have to be a whirlwind of efficiency and productivity! Alongside Taste of Bath, I work with plenty of brilliant local businesses, including lots of foodies, which gives me a lovely insight into Bath’s business community. You can also find me writing my own blog all about food and drink in Bath, with reviews, recipes and news, which is how I first met Helen.

Why do you love working at Taste of Bath? I’m really proud of how the business has grown over the past few years. I’ve been involved almost from the very beginning, and since then Taste of Bath has done so much to promote local independent business, which is something I’m really passionate about.




Jo Cox


Title: Head of Operations

With TOB: Since 2017

Also known as chief hamper elf… can you tell we don’t really like corporate job titles round here? Jo is the one who packs and prepares all the hampers for both retail and business-to-business sales, which is a truly enormous task! During peak time (that’s Christmas) she manages a whole fulfilment team too.

Why do you love working at Taste of Bath? Personally, I love the teams and personalities that I work with; TOB is such a creative, proactive environment. It’s very satisfying to produce something beautiful every day and know that someone else is going to smile when they receive it. And, yes, I love tying the perfect bow! Ethically, TOB are providing a platform to local artisans, with short supply chains. Our products are sustainable and supporting local - who wouldn’t want to be part of that?